1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?

Denotation: what do you see?

There are colourful strips behind every letter their is a light lime packet and colourful skittle and a light blue cloudy sky in the back round 

Connotation: what is suggested? What does it mean?

they are suggested colourful skittle to make in look good and the lime packet to make it look sour a sky in the back round to make it look like in the air in the sky with the clouds and colourful strips to make it look like its making it fly 

Analysis: what is the effect on the audience? How is this effect created?

this effected the addience   by making them feel happy and joyful by making it colourful and the sky to make it look like there flying 

WaterAid is an international non-governmental organization. It aims to provide access to safe water, hygiene and sanitation to the deprived people in the globe. The figure of deprived people without safe water in the world is around 884 million, while the number without proper sanitation comes around 2.5 billion. Both these figures are respectively one eighth & two fifth of world population. 4000 children die every day due to poor water & sanitation; the children without toilets have double chances to catch Diarrhea than the children having toilets at their home. WaterAid is UK’s most leading charitable organization working on the water, hygiene and sanitation problem. It was started in 1981 & headquartered at London. It is running its operations in more than 26 countries in the world with associate organizations. By now it has helped 9 million people in the world (WaterAid, 2011).

WaterAid needs money to run its operations. Last year in 2009/10, WaterAid collected an amount of 45.6 billion pounds through donations, which was an increase of 4 percent over the previous year. Each month around 2 lac people gives donation to WaterAid (WaterAid, 2011).

In this report, a marketing communication plan using SOSTAC has been proposed for the coming year to increase awareness and increase revenues through aids and fundraising. WaterAid’s current market segmentation, positioning and performance have been reviewed in section 2.1 through situation analysis. Section 2.2 summarizes the objectives for the coming year. In next two sections 2.3 and 2.4, strategies and tactics have been proposed to achieve objectives. In last section, possible implementation and control plans have been proposed.

Communication Planning using SOSTAC:

SOSTAC, devised by P R Smith, is a very strong tool to reach on a perfect marketing communication plan (Smith, 2010). The figure below shows the various stages in SOSTAC framework. C:UsersFamilyDesktopInternet-marketing-strategy.png

Figure – The SOSTAC Planning System

2.1. Situational Analysis:

PEST Analysis:

In this part we will analyze the relevant Political, Economical, Social, and Technological implications on the marketing communication plan of WaterAid.

Political/Legal Implications:

Charities also have to follow the advertising code of conduct for example these can’t show any distressing, insulting, or damaging image in their advertisement; but these are given some flexibility in comparison of profitable organizations. From last year September 2010, The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) set down some new advertising codes of conduct (Mair, 2010). It suggests that charities can advertise through radio or television, compare them with other charities involved in similar activities and project them more efficient and effective. Children’s involvement in promotions must be justified and their inclination towards charitable calls must not be exploited. Advertisements asking for aids should clarify the cause that will be achieved by charity. It should not amplify the cause or advice anybody that if he doesn’t give donation, he will thought to be failed in fulfilling his accountability towards the society (Mair, 2010).

My analysation is that everyone needs access to water even if they  don't  have the wealth to afford it this may mean thry might die of dehydration if they dont have enough water